Hearts On Fire Selects New York Agency as Creative Partner
March 31, 2015
Hearts On Fire, a global diamond jewelry brand known as The World’s Most Perfectly Cut Diamond®, today announced that it has selected TBWA\Chiat\Day New York as its new global advertising partner. TBWA\Chiat\Day is the American division of TBWA Worldwide, a top ranked global advertising network that develops marketing campaigns for some of the world's most iconic brands.
After being acquired by Chow Tai Fook Jewellery Group in June 2014, Hearts On Fire has demonstrated a greater emphasis on consumer marketing efforts worldwide, including increased media spend and, now, the development of a new brand advertising campaign which will debut globally in late 2015.
“We are thrilled to take this step with the TBWA team,” said Caryl Capeci, Chief Marketing Officer, Hearts On Fire. “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for our brand worldwide.”
Commenting on the appointment, TBWA\Chiat\Day New York CEO Rob Schwartz said, “We found a kindred spirit with Hearts On Fire. They truly want to disrupt the status quo of the world of diamonds, and we are looking forward to working with them."
About Hearts On Fire
Hearts On Fire was founded in 1996 by Glenn and Susan Rothman and is a leading global multi-channel manufacturer, marketer and designer of luxury branded diamonds and diamond jewelry, and one of the most widely recognized and best-selling luxury diamond jewelry brands in the world. Hearts On Fire created the category of luxury branded diamonds and maintains a leading market position in the luxury branded diamond segment, featuring its trademarked Hearts On Fire® round diamonds and its patented Dream® square cut diamonds. Hearts On Fire products are distinguished by their unique quality, superlative craftsmanship and compelling designs, which combine to create an unparalleled value for customers around the world. Hearts On Fire delivers its offering to a passionate and loyal customer base through its best-in-class, global independent retail partner network covering over 500 locations in 32 countries, 13 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.
About TBWA\Chiat\Day New York
TBWA\Chiat\Day New York is part of the TBWA Worldwide network. TBWA Worldwide is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, Adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.