The 50 Most Visible Jewelry Brands of 2012
September 02, 2012
Each year, INDESIGN Magazine releases its Visibility Index – a ranking of the top 50 jewelry brands in the world based on how visible each brand is amongst its competitors in the eyes of jewelry shoppers. For the first time this year, INDESIGN also included rankings around new digital platforms in which brands are able to reach and engage with consumers, including editorial placements in major magazines, unique website visitors and Facebook presence. The report also takes into consideration the last 12 months of consumer print advertising.
Hearts On Fire was thrilled to be recognized as the third most visibly jewelry brand on this exclusive list – falling just behind Tiffany & Co. and Pandora, and above major brands Cartier, David Yurman and Tacori, as well as many others. Specifically, INDESIGN calls out Hearts On Fire as a true innovator who “in just 16 short years boasts unmatched public awareness and appeal in its segment,” and “in 2012 continues to dominate top-of-mind awareness in the category through print advertising while making strong forays into online marketing.”
This is a great achievement for the Company, who made its digital presence a top priority in 2012 – with increased efforts in social media (including Pinterest, Facebook, Instagram, Via.me and more), digital advertising and even the launch of a brand new consumer website focused on making the diamond jewelry shopping experience easier and more enjoyable for consumers, while still keeping the feel of a luxury diamond company.